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Choosing the right paint color is no longer just about aesthetics—it’s about intention and impact. In 2025, more Rochester-area homes and businesses are embracing color psychology to transform how spaces feel and function.
At Allyn Painting, we help clients select colors that not only look great but also support wellness, productivity, and branding. Below, we explore how color is shaping design decisions across residential and commercial painting projects in Rochester, NY.

What Is Color Psychology?

Color psychology explores how different hues affect mood, behavior, and perception. It’s why fast food restaurants often use red and yellow (to trigger appetite and urgency), and why spas lean into greens and blues for calmness and trust.

When you’re painting a home or business, color choices can strongly influence how the space is experienced by guests, customers, or employees.

Commercial Painting Trends in Rochester, NY

Medical & Wellness Offices

Healthcare facilities in the Rochester area are shifting away from clinical whites and incorporating sage green, dusty blue, and warm greige. These tones create a more comfortable and inviting experience for patients.

Restaurants & Cafés

From Park Avenue to the South Wedge, restaurants are embracing terra cotta, deep navy, and charcoal to create cozy, stylish interiors that encourage guests to linger—and snap a few photos.

Office & Studio Spaces

Want to fuel creativity and focus? Offices and studios are going bold with cobalt blue, burnt orange, and mustard yellow. These hues energize and inspire.

Residential Painting Trends for 2025

Home Offices

Remote workers in Rochester are choosing cool blues and muted teals to improve focus while keeping stress at bay. We recommend matte finishes for a modern, non-distracting backdrop.

Bedrooms & Bathrooms

Homeowners are prioritizing serenity with soft, earthy tones like lavender gray, warm beige, and clay. These hues help create a true retreat from the hustle of daily life.

Accent Walls

Accent walls in forest green, rust, and even charcoal black are growing in popularity. They add depth, contrast, and a splash of personality—without overpowering the room.

Painting Tips from Our Rochester Team

  • Know your goal: Are you trying to calm, energize, or motivate?
  • Test swatches in natural light: Rochester’s seasons affect how paint appears throughout the year.
  • Pair bold colors with neutrals: Keep the room balanced and versatile.
  • Choose the right finish: Matte and eggshell work well for living spaces; semi-gloss is best for durability in kitchens or bathrooms.

Ready to Transform Your Space?

If you’re considering a fresh look for your home or business, let Allyn Painting guide you through a color strategy that not only looks amazing but also enhances the way people feel in your space.

Contact us today for a free estimate or color consultation in Rochester, NY!

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